The team
Expert team behind your AI journey
When you work with ELab, you work directly with the people on this page. We run strategy, governance, and implementation ourselves. No handoffs to junior teams. No outsourced delivery.
CEO & Founder
Antoni founded ELab after a decade leading technology and operations at scale. As Head of Innovation at Downer New Zealand, one of the region's largest infrastructure services providers, he led digital and operations transformation across telecommunications, utilities, and construction. He went on to hold senior product and growth leadership roles at EquipmentShare, a Y-Combinator Top 25 construction technology company, scaling their technology solutions across APAC. He now applies that operational depth to AI enablement, consistently delivering measurable efficiency gains and cost reductions across every engagement.
CTO & Co-Founder
Franco architects and builds the AI systems that ELab deploys for clients. His technical range spans hardware engineering through to advanced AI, with previous roles as a Founding Engineer at Vapi, a leading voice AI platform, and Technical Lead at EquipmentShare where he designed and built scalable AI-powered platforms over three and a half years. He holds a BS in Computer Engineering and has published research with IEEE on security and embedded systems. He builds production AI systems across all major model providers including OpenAI, Anthropic, Microsoft, and Google.
Head of AI & Data
Tushar brings over 12 years of enterprise-scale AI experience to ELab. As Managing Consultant at Capgemini Invent in London, he led AI/ML platform strategy for UK Government departments, designed AI-powered optimisation initiatives for Fortune 500 consumer goods companies, and advised major banks on responsible AI frameworks. His work across public sector, financial services, consumer products, and industrial sectors has delivered over £1 billion in quantified business impact. He now leads the delivery and expansion of AI advisory services across APAC.
AI Delivery Lead
Nat leads the delivery of AI advisory engagements and complex transformation programmes across APAC. With over 15 years of experience driving high-stakes technology initiatives, she has held senior delivery roles at Vodafone, Mitre 10, Fulton Hogan, and KiwiRail, leading enterprise-scale digital transformation programmes, ERP implementations, and complex systems integrations. She turns ambiguity into structured, measurable outcomes and makes sure things actually ship.
Head of Go To Market
Andrew leads go-to-market and commercial operations at ELab with over 15 years of experience across sales, marketing, and operations leadership. He has founded and scaled his own businesses, held senior marketing and operations roles at ENDVR, a B2B SaaS platform, and led product marketing at Electronic Arts across international markets. That combination of building and running businesses from the ground up and leading go-to-market at scale means he understands how your business operates, not just how to sell to it.
Ecommerce & Marketing Lead
Laura leads commerce and digital marketing at ELab with over a decade of experience across ecommerce platforms and digital agencies. She spent four years at Shopify in merchant success and engagement roles across APAC, working directly with brands scaling their online operations. Before Shopify, she managed major client accounts at FCB, one of the world's largest advertising networks, and built digital strategy at VAR NZ across social, content, and campaign delivery for brands including Fonterra, Fisher & Paykel, and Vodafone.
Work with us directly
Every engagement starts with a conversation. Tell us where AI could fit your operations and we'll tell you what's realistic.
Ready to explore what's possible?
Take our AI readiness assessment or book a discovery call to begin your methodical transformation.