The team
Expert team behind your AI journey
When you work with ELab, you work directly with the people on this page. We run strategy, governance, and implementation ourselves. No handoffs to junior teams. No outsourced delivery.
CEO & Founder
Antoni founded ELab after a decade leading technology and operations at scale. As Head of Innovation at Downer New Zealand, one of the region's largest infrastructure services providers, he led digital and operations transformation across telecommunications, utilities, and construction. He went on to hold senior product and growth leadership roles at EquipmentShare, a Y-Combinator Top 25 construction technology company, scaling their technology solutions across APAC. He now applies that operational depth to AI enablement, working directly with business owners and leadership teams to identify where AI creates the most value and building the systems that deliver it. Every engagement he leads ties back to measurable efficiency gains and cost reductions.
CTO & Co-Founder
Franco architects and builds the AI systems that ELab deploys for clients. His technical range spans hardware engineering through to advanced AI, with previous roles as a Founding Engineer at Vapi, a leading voice AI platform, and Technical Lead at EquipmentShare where he designed and built scalable AI-powered platforms over three and a half years. He holds a BS in Computer Engineering and has published research with IEEE on security and embedded systems. He builds production AI across all major model providers including OpenAI, Anthropic, Microsoft, and Google, and designs the platform architecture and intelligence layer behind every client deployment ELab delivers.
Head of AI & Data
Tushar leads AI and data at ELab, drawing on 14 years in AI strategy advisory, enablement and governance across global data science and consulting firms, most recently Capgemini Invent in London. He has guided C-suite leaders through AI operating models and responsible AI frameworks, shaped enterprise platform strategies and delivered solutions from enterprise generative AI rollouts to predictive personalisation engines. His experience spans financial services, government, automotive, retail and consumer goods. That rare combination of cross-industry learnings, matched by genuine technical depth and board-level credibility, is what he brings to every engagement. He now drives the delivery and expansion of ELab's AI advisory practice across APAC.
AI Delivery Lead
Nat leads the delivery of AI advisory engagements and complex transformation programmes across APAC. With over 15 years of experience driving high-stakes technology initiatives, she has held senior delivery roles at Vodafone, Mitre 10, Fulton Hogan, and KiwiRail, leading enterprise-scale digital transformation programmes, ERP implementations, and complex systems integrations across some of New Zealand and Australia's largest organisations. At ELab, she runs enablement engagements end to end, from initial scoping through to go-live and handover, managing the moving parts across advisory, process re-engineering, knowledge capture, and AI deployment. She turns ambiguity into structured, measurable outcomes and makes sure things actually ship.
Head of Go To Market
Andrew leads go-to-market and commercial operations at ELab with over 15 years of experience across sales, marketing, and operations leadership. He has founded and scaled his own businesses, held senior marketing and operations roles at ENDVR, a B2B SaaS platform, and led product marketing at Electronic Arts across international markets. At ELab, he owns client relationships and the operational infrastructure that keeps engagements moving. That combination of building and running businesses from the ground up and leading go-to-market at scale means he understands how your business operates, not just how to sell to it.
Ecommerce & Marketing Lead
Laura leads commerce and digital marketing at ELab with over a decade of experience across ecommerce platforms and digital agencies. She spent four years at Shopify in merchant success and engagement roles across APAC, working directly with brands scaling their online operations. Before Shopify, she managed major client accounts at FCB, one of the world's largest advertising networks, and built digital strategy at VAR NZ across social, content, and campaign delivery for brands including Fonterra, Fisher & Paykel, and Vodafone. At ELab, she brings that platform and brand marketing expertise to positioning across the APAC markets ELab operates in and drives the company's commercial marketing engine.
Work with us directly
Every engagement starts with a conversation. Tell us where AI could fit your operations and we'll tell you what's realistic.
Ready to explore what's possible?
Take our AI readiness assessment or book a discovery call to begin your methodical transformation.