The Senior Team Behind ELab AI

Antoni founded ELab after a decade leading technology and operations. As Head of Innovation at Downer New Zealand, one of the region's largest infrastructure services providers, he led digital and operations change across telecommunications, utilities and construction. He went on to senior product and growth roles at Y Combinator-backed EquipmentShare, scaling its technology across APAC. At ELab he works directly with owners and leadership teams on where AI fits, what to do first and how to put it to work.

Franco designs and builds the AI systems ELab delivers for clients. He was a founding engineer at San Francisco AI startups including Vapi, a voice AI platform, and spent three and a half years as technical lead at EquipmentShare, building AI-powered platforms. He holds a BS in Computer Engineering and has published IEEE research. He builds across the major model providers, including OpenAI, Anthropic, Microsoft and Google, and designs the architecture behind every client build.

Tushar leads AI and data at ELab. A machine learning and data specialist, he was most recently Head of Customer Analytics at Capgemini Invent in London, where he advised C-suite leaders on AI operating models. His work has run from enterprise generative AI rollouts to predictive personalisation engines, across financial services, government, retail and consumer goods. At ELab he works with leaders on how to adopt AI, prepare their knowledge and data and make responsible decisions.

Nat leads delivery at ELab. She has more than 15 years running technology programmes, with senior delivery roles at Vodafone, Mitre 10, Fulton Hogan and KiwiRail, including ERP implementations and systems integration for some of New Zealand's largest organisations. At ELab she runs engagements end to end, from scoping to go-live and handover, across process mapping, knowledge and data capture and the AI build. She keeps the work moving and your people involved.

Andrew leads go-to-market and commercial operations at ELab. He has more than 15 years across technology and traditional businesses, including product marketing at Electronic Arts across international markets. He also owned and ran a wholesale distribution business in the US with field teams, so he's put the plan into practice as well as writing it. At ELab he works with clients on their commercial priorities and how AI supports growth across sales and marketing.

Laura leads ecommerce and marketing at ELab, with more than a decade across ecommerce platforms and digital agencies. She spent four years at Shopify in merchant success and engagement roles across APAC, working with brands scaling their online operations. Before that she managed major client accounts at FCB and built digital strategy at VAR NZ for brands including Fonterra, Fisher & Paykel and Vodafone. At ELab she leads marketing across the markets we work in.