Agencies

AI for Agency Operations

Proposals wait for the founder, pricing lives in one head and every pitch is assembled by hand. We map how your agency sells, delivers and runs, then build AI into the work around the craft, so your team has more capacity for client work.

The people in your first meeting do the work, alongside your founders, account leads and delivery team.

Book a Call

The Challenge

Where Agency Time Goes

Agencies sell AI-era work to their clients, then run their own operations largely without it. The admin around the craft keeps growing.

  1. The Founder Is the Sales Team

    The founder sells, scopes, prices and signs off. When they're at capacity, follow-up slows and good deals go cold.

  2. Every Pitch Is Built by Hand

    Case studies, credentials and past decks get pulled together from scratch for each pitch, and none of that time is billed.

  3. Pricing Lives With One Person

    The estimating logic sits with the founder or one senior person, so nobody else can price a job with confidence.

  4. Everyone Has a Private AI Setup

    Each person uses AI their own way, and project information sits across several tools. What works for one person never reaches the rest of the team.

AI takes on the assembly and admin around the craft. The creative work stays with your people.

What We Build

Proposals, Estimates and Briefs

Most agencies start with AI Foundations, then proposals, estimates and briefs. Each workflow is built from your own past work, so drafts read like your agency and your team spends its time on the craft.

Proposals and Pitch Decks

First drafts from your case studies, credentials and past proposals, in your agency's voice and format. Your team sharpens them instead of building every deck from scratch.

Estimates and Scopes

Your pricing logic written down once and turned into an estimating workflow anyone can run. The founder checks the numbers instead of building every estimate.

Briefs, Handovers and Reports

Briefs, handover docs, meeting notes and status reports drafted from the project's own record, so delivery keeps moving without chasing the founder for context.

In Practice

Results That Bring Clients Back

We run our own sales, delivery, finance and reporting on our own AI operating system, the same setup we build for agencies. Once the first workflows prove their value, most clients keep going.

  • 74%Of clients have bought a second engagement
  • 2Months to break even on one professional services build
  • 80%Faster field data processing for Bridge It NZ

How It Works

Start With AI Foundations, Then One Area at a Time

Each phase has a fixed fee and a clear scope before it starts. Twelve months on, sales, delivery and back office run on shared skills, the founder no longer has to be in every step and the team has capacity for more client work.

  1. AI Foundations

    3 to 4 weeks

    Your agency mapped into a roadmap, with something working in the first few weeks.

    • A roadmap of where to start
    • An AI platform set up with your agency's context
    • A usage policy and your first workflows in use
  2. Implementation Sprints

    3 to 6 weeks each

    Sales, delivery or back office, one area at a time, following the roadmap.

    • Discovery and scope in week one
    • The process fixed before AI goes in
    • Shared skills tested, each with an owner
  3. Ongoing Support

    After go-live

    Someone to keep the workflows current as your agency and the AI tools change.

    • 2 to 3 months of tuning after go-live
    • Then optional managed AI services
    • Your setup kept current as the tools change

Practical Questions

Questions From Agency Founders

We're based in Auckland and work with agencies across New Zealand and Australia, in person and remotely.

Will our work start to look AI-generated?

AI handles the assembly and admin around the work, not the creative output. Each workflow is built from your own past work and templates, and your people shape and sign off everything that goes to a client.

What changes if our team already uses AI?

Today each person has their own setup. We give the team one shared setup with your agency's context behind it, so proposals, estimates and briefs come out the same way whoever runs them.

Is this another subscription to pay for?

We build on Claude, ChatGPT or Microsoft Copilot, using the platform your team already has where it fits. AI Foundations and each sprint have a fixed fee, agreed before work starts.

Does it work for a small agency?

Yes. Our clients range from owner-operators to businesses of about 200 staff. Start with AI Foundations and one area, such as proposals, and add the next once it's working.

Which agencies do you work with?

Design, digital, creative and marketing agencies. We work on how the agency runs: sales, proposals, estimating, delivery and back office.

A Good Place to Start

Bring the Work Around the Craft

Thirty minutes on how your agency sells, delivers and runs. No preparation or project brief needed.

Book a Call hello@elab.co.nz