Sales and Marketing
Proposals, campaigns and client content drafted from your positioning, pricing and past wins. One professional services firm cut its contractor cost by 45% and broke even within two months.
Online Fireside Chat AI and the Evolving Workplace: Opportunities for People and Business Thursday 5th November, 12:00 pm NZDT
RegisterAuckland, New Zealand
We get your people, processes and AI properly working together, so your business has the capacity for growth.
We're based in Auckland and work on-site with Auckland teams, as part of our work across New Zealand. The people in your first meeting do the work.
Book a CallClients across New Zealand, Australia, Hong Kong and Singapore



In Auckland
In person where it matters most, remote for the rest. For the rest of the country, see AI consulting in New Zealand.
We work on-site with Auckland businesses. AI Foundations workshops and process mapping sessions usually run in person, with the people who do the work.
The build, testing and ongoing support run remotely between visits. You work with the same people from the first meeting to go-live and after it.
ELab was founded in New Zealand in 2019 and is based in Auckland. We're members of the Auckland Business Chamber.
What We Build
We start with the work that takes your team's time, then build AI into it one workflow at a time, with a person checking the output.
Proposals, campaigns and client content drafted from your positioning, pricing and past wins. One professional services firm cut its contractor cost by 45% and broke even within two months.
Month-end commentary, multi-entity reporting and investor packs drawn from Xero and your own systems, with a person checking every figure before anything goes out to the board or investors.
Inspection forms, job sheets and site notes turned into data your systems can use. Quantem's inspection forms went from 40 to 60 minutes each to between 90 and 150 seconds.
Research, due diligence and technical know-how your whole team can search, with each answer traced to its source, so the few people who know aren't the bottleneck any more.
How It Works
Most clients start with AI Foundations, then add implementation sprints one area of the business at a time. Each has a fixed fee and a clear scope before it starts.
3 to 4 weeks
Where new clients start: something working within weeks, without a big programme.
3 to 6 weeks each
Each sprint builds the workflows for one area of the business, following the roadmap.
After go-live
Others build and leave. We stay to tune each workflow as your team uses it.
In Practice
Once the first workflows prove their value, most clients move on to the next area of the business.
Inspection forms took 40-60 minutes each to type up. AI now reads and checks them, and a coordinator reviews every form.
Read the Case StudySite knowledge sat with a few people. Voice capture and documented procedures now move field data to the office 80% faster.
Read the Case StudyField staff now record jobs by voice for the admin team, and AI tools give office staff 2-3 hours back each week.
Read the Case StudyPractical Questions
More on working with us across the country is on our New Zealand page.
AI Foundations and each implementation sprint have a fixed fee, agreed before work starts. The fee depends on the workflows, the systems involved and the support you want after delivery. Read the consulting cost guide.
We work with professional and business services firms, including recruitment. We also work with industrial operators, including field services. Agencies and investment management are our other focus industries. See all industries.
We bring together what your senior people know and the data in your systems, so the whole team can find it. Estimators work from your best person's pricing logic, and safety paperwork stays consistent across every site.
AI Foundations runs 3 to 4 weeks, with your first workflows in use by the end. Implementation sprints usually run 3 to 6 weeks each, one area of the business at a time.
No. We build the workflows and the company context and connect the AI to your systems, so your team doesn't have to become AI builders. Each workflow has an owner on your side before it goes live.
A Good Place to Start
Thirty minutes on how your business runs and what you'd like to improve. No preparation or project brief needed.
Book a Call hello@elab.co.nz